Digital Solutions for Consumer and Retail

Retail & Consumer brands

The future should offer unique customer experiences

Right now retail is experiencing its largest transformation ever. Digitization coupled with fast technological developments and competition from large innovative players like i.e. Amazon, means that consumer behavior and expectations are constantly evolving.

Consumers do not distinguish between digital and physical touchpoints. This means that retailers increasingly have to deliver a cohesive experience rather than just an individual sales channel to meet the consumers’ needs.

Online is the future

2020 has conclusively proven that almost anything can sold online. The relevant question is therefore no longer, whether focus should be on offline, online or another given channel, but purely about how best to support the customer – regardless of the channel or location. This “new normal” is here to stay and the brands that manage to leverage this opportunity will thrive.

It is all about the customers’ expectations

The days when a company could rely only on their brand and customer loyalty are long gone. Digitally, it is not enough to be present, you need to be “on”. It has never been easier for consumers to find alternative products within any given niche.

Therefore, the primary competition parameter for the retail industry is the digital customer experience. Meeting the modern consumer’s expectations throughout the customer life cycle places great demands on the ways companies both operate and coorporate.

Changes will need to be made at both ends of the value chain, incl. technology, security, logistics and internal processes. Digital ambitions must be combined with the right technology platform and new initiatives to solve this task. The foundation must be built around the customer, it must be activated through data and be supported by the entire value chain.

IT architecture is the key

The digital tool box should be extensive, deep and utilized across departments. When implementing an IT solution to solve a given task in the value chain, focus must be on integrating it to the existing IT landscape. This way you optimize the likelihood of creating a realizable omnichannel experience for the customer.

Digitization is not an individual project – it is an ongoing commitment. If you wish to increase your internal productivity as well as your commercial efficacy, it is time to revisit your cloud architecture so data can move freely to benefit both your customers and your business.

How Immeo delivers value

Immeo is one of Denmark’s leading IT-consultancy companies due, in part, to our deep expertise and experience with these specific issues within retail and consumer brands. We have delivered value creating solutions that have moved our customers from the past to the future and improved their competitive edge. We are ready to help you create a digital ecosystem that can scale with your organization, meet the customers’ needs and open up for new business models.

Companies we have helped

Do you want to know more?

Contact

Ivan Beltoft Partner, Digital Advisory

+45 2222 0252

ibe@immeo.dk