Media

Digital transformation happens every day in the media industry

The foundation of the media industry, across all sources of income, is constantly challenged by global tech giants and new local digital media channels.

The future based on data

Over the last 5 years, in technology to handle programmatic media purchases, yet it is still a struggle to integrate the subscription business across numerous publications.

On top of this, the foundation for data exchange in real time media purchase is diminishing due to data privacy initiatives from the tech giants. The future of the media industry is now based a 100% on high quality, first-party data.

Time is data and money

This constant pressure demands the business to adapt organizationally, through acquisitions and external partnerships across media groups. This is because quantity and quality of real time data is a crucial competitive parameter when it comes to fighting for consumer time as well as advertisers’ budgets.

In an industry where the primary currency is data, the biggest challenge is how quickly you can integrate, improve, and develop relevant, new digital services. This is not feasible without a flexible and scalable IT cloud architecture to display profiled real time data in various forms for both the editorial department, product development, subscription- and advertisement sales while still complying with GDPR rules.

These challenges can no longer be solved with external software platforms, which require management and maintenance of a number of point-to-point integrations.

Aller Media, Customer case, IT architecture

Aller Media, customer case, Pling, Ecommerce

A digital ecosystem supporting high quality data

Major transformations require both operational and technical coherence across the organization. Today you cannot run a scalable media company without taking this battle.

Cloud architecture, data lakes, Machine Learning (ML) and Artificial Intelligence (AI) are all key technologies required to develop new digital services that consumers want to spend time on. You win the future through a digital ecosystem based on a service-oriented IT architecture where data flows freely – both internally and externally – with full governance control.

Immeo is one of Denmark’s leading IT-consultancy companies, due, in part, to our deep expertise and experiences with these specific issues. We have delivered unique solutions, which have enabled our customers to go from a silo-oriented view of the customers to a 360-degree view and business focus; thus making them more competitive. We are ready to help you create a digital ecosystem which can scale with your organization and meet your customers’ needs.

Companies we have helped

Do you want to know more?

Contact

Ivan Beltoft Partner, Digital Advisory

+45 2222 0252

ibe@immeo.dk