The technological development has transformed consumer expectations of the shopping experience, which is now seen as a unified experience across physical and online channels. Therefore, retail must offer an integrated total experience that goes beyond the traditionally separate sales channels.
The question is no longer whether it should be offline or online. The real question is how brands can best support the customer journey - regardless of channel or location. Omnichannel is the new normal, and brands and retailers that meet this expectation will be stronger in the battle for customer attention.
To stand out in the competitive retail market, you need to rethink your operational strategies with a focus on transforming value chain, technology, security, logistics and internal processes. A robust technology platform that supports data-driven insights is fundamental to a customer-centric value chain.
At Immeo, we are driven by our years of experience and expertise in developing and integrating digital ecosystems that scale with your business, adapt to market and customer needs and open new business opportunities.
Our digital toolbox is deep and broad, and we ensure the right integrations between applications and core systems to maximize the value of your IT solutions and data.
The well-known Danish brand for children's clothing, interior and toys, Konges Sløjd, is facing the next phase in its international growth journey. That's why the company has armed its digital forces within PIM.
