Meyers unifies the customer experience in a single universe

A modern, responsive e-commerce solution makes it easy for customers to shop across all of Meyers’ business areas.

The challenge

Meyers operates multiple businesses, offering everything from canteen services and catering to cooking classes, takeaway, and grocery products.

The company wanted to create a unified platform to enhance brand consistency and make it easier for customers to navigate the Meyers universe. The solution also needed to be intuitive for both end users and web editors while ensuring scalability for future business expansions.

About Meyers

For over 25 years, Meyers has been dedicated to promoting the qualities of Danish food culture. To maintain and strengthen its connection with customers, the company has elevated its online presence through a unified brand experience.

The solution

In collaboration with Meyers, we developed a modern, user-friendly, responsive e-commerce platform that simplifies shopping and engagement across all of Meyers’ offerings.

The platform integrates all Meyers brands into one digital ecosystem, ensuring a seamless customer experience while respecting the unique business areas within the company.

The solution supports catering, cooking classes, and takeaway, allowing Meyers to effortlessly expand into new business areas. With just a few clicks, they can, for example, launch a new deli with takeaway, enabling customers to shop online with ease.

The result

Since the launch of the new solution, Meyers has seen impressive growth in e-commerce sales, with a 40% increase in online transactions across its business areas.

The new digital platform has enhanced customer shopping experiences, creating a strong foundation for future customer engagement and brand loyalty.

This transformation has set the stage for continued growth and opened up new opportunities for personalized omnichannel marketing initiatives.

The webshop delivered:

The collaboration

Our partnership with Meyers has been a true collaboration, where we provided expert guidance in e-commerce development and solution delivery.

Do you want to know more?

Contact
Ivan Beltoft Partner, Immeo

+45 2222 0252

ibe@immeo.dk

Ivan-Beltoft-Partner-Immeo
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